1 - make 'em look good, styalizes the band
2 - brings visual element to the song
3 - promote the band
4 - ITS FUN !!!!!!1!
5 - get to work with awesome directors
6 - oppertunity to use narrative to exaggerate the meaning of the song
7 - allows band to do stuff that they cannot do on stage
8 - music video can be added to a live set
9 - product placement to help with funding
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